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An inside business history of how five major global chocolate companies (Hershey, Nestlé, Cadbury, Mars, and Ferrero) competed to build brands and capture China’s emerging consumer market, exploring the strategic challenges and cultural, economic, and marketing dynamics that shaped their efforts in the rapidly evolving Chinese economy.

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245: $a: Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China’s Consumers
245: $b:
082: $a:
100: $a: Lawrence L. Allen
650: $a: Business & Economics
250: $a:
440: $v:
250: $b: AMACOM
250: $c: 2009
020: $a: 9780814414323
300: $a: 256