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A widely used intermediate microeconomics textbook that explains the behavior of individuals and firms in markets using clear exposition, intuitive reasoning, and minimal formal mathematics, emphasizing real‑world applications and managerial insights. The 13th edition includes updated full‑color figures, examples reflecting recent economic developments (such as effects of the COVID‑19 pandemic), and integrated MindTap digital learning resources to aid student understanding of concepts like demand, production, market structures, uncertainty, game theory, and market failures.
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Publisher: Cengage Learning
Publishing Year: 2021
ISBN: 9780357133064
Pages: 656