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This edited volume compiles empirical and theoretical studies from more than 25 countries to examine how news‑media coverage shapes corporate reputation worldwide. Through country‑by‑country analysis — across developed, emerging, and frontier markets — the contributors apply agenda‑setting theory to explore the effects of media visibility and tone on public perception of firms, brand‑name recognition, and stakeholder trust. The book is interdisciplinary, integrating insights from journalism, public relations, strategic management, and sociology, making it a foundational reference for anyone studying the intersection between business, media coverage, and corporate reputation
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Publisher: Routledge
Publishing Year: 2010
ISBN: 978‑0415871532
Pages: 480