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This book provides a comprehensive framework for understanding how companies in Asia can build and sustain strong brands, blending theory with practical guidance and contemporary case studies. It examines the strategic role of branding in the Asian business context, covering consumer‑culture dynamics, country and celebrity branding, brand‑building processes, and how boardroom leadership must align around brand vision. The book is designed for business leaders, marketers, and executives seeking to elevate their companies’ brand value in Asia’s evolving markets

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245: $a: Asian Brand Strategy: How Asia Builds Strong Brands
245: $b:
082: $a:
100: $a: Martin Roll
650: $a: International Business
250: $a:
440: $v:
250: $b: Palgrave Macmillan
250: $c: 2005
020: $a: 978‑1403992796
300: $a: 254