Welcome to IOU Digital Library

A pioneering study of how cities, countries, and tourist destinations that suffer from war, natural disaster, economic problems or negative stereotypes can use media‑based marketing strategies to rebuild their image. The authors analyze dozens of case studies — including PR campaigns, advertisements, press coverage and destination‑branding efforts — to derive a practical “multi‑step model” for restoring trust and attractiveness. The book combines theory and concrete strategies (media relations, message framing, audience targeting, crisis‑communications tactics) useful for marketers, policymakers, urban planners, or tourism authorities facing image‑crisis challenges

no reviews

245: $a: Media Strategies for Marketing Places in Crisis
245: $b:
082: $a:
100: $a: Eli Avraham; Eran Ketter
650: $a: Public Relations
250: $a:
440: $v:
250: $b: Butterworth‑Heinemann
250: $c: 2008
020: $a: 978‑0750684521
300: $a: 231