Welcome to IOU Digital Library

A concise, practical guide aimed at helping busy librarians and library staff implement effective—and often low‑cost—marketing strategies. The book covers guerrilla marketing, word‑of‑mouth and “buzz” marketing, storytelling, electronic resource promotion, public relations, outreach, advocacy, branding, design, and modern digital tools (blogs, social media, podcasts). Structured in short, digestible “bite‑sized” chapters, it is designed to help libraries articulate their value to communities and attract users without large budgets or marketing departments

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245: $a: Bite-sized Marketing
245: $b:
082: $a:
100: $a: Nancy Dowd; & Mary Evangeliste & Jonathan Silberman
650: $a: Library Marketing
250: $a:
440: $v:
250: $b: American Library Association (ALA Editions)
250: $c: 2010
020: $a: 978‑0‑8389‑1000‑9
300: $a: 140