Welcome to IOU Digital Library

A comprehensive and authoritative textbook on marketing management that combines managerial orientation, analytical frameworks, and a multidisciplinary perspective. It covers the full spectrum of marketing decisions — from market analysis and planning to implementation and evaluation — integrating the latest developments in marketing theory and practice, with global case studies and contemporary examples relevant for both students and practitioners

no reviews

245: $a: Marketing Management
245: $b:
082: $a:
100: $a: Philip Kotler; Kevin Lane Keller
650: $a: Marketing
250: $a: 6th EDITION
440: $v:
250: $b: Pearson
250: $c: 2021
020: $a: 978-1292404813
300: $a: 832