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This European edition of the classic textbook offers a comprehensive introduction to marketing principles, covering foundational concepts and up-to-date practices. It is designed as a complete and current resource for students and instructors in marketing.

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245: $a: Principles of Marketing
245: $b:
082: $a:
100: $a: Philip Kotler & Gary Armstrong & John Saunders & Veronica Wong
650: $a: Marketing
250: $a:
440: $v:
250: $b: Prentice Hall (Pearson Education, Inc.)
250: $c: 1999
020: $a: 0-13-262254-8
300: $a: 407