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The Truth About Creating Brands People Love is a concise, practical guide to building successful brands through 50 short “truths”—clear, actionable insights about how brands are created, communicated, differentiated, and sustained. The authors draw on research and real-world experience to explain what makes a brand emotionally resonant and strategically powerful. The book is designed for marketers, entrepreneurs, and business leaders looking for straightforward, evidence-based advice on brand building.
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Publisher: Free Press
Publishing Year: 2008
ISBN: 978-0-13-187366-1
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