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The Truth About Creating Brands People Love is a concise, practical guide to building successful brands through 50 short “truths”—clear, actionable insights about how brands are created, communicated, differentiated, and sustained. The authors draw on research and real-world experience to explain what makes a brand emotionally resonant and strategically powerful. The book is designed for marketers, entrepreneurs, and business leaders looking for straightforward, evidence-based advice on brand building.

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245: $a: The Truth About Creating Brands People Love
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100: $a: Brian D. Till & Donna Heckler
650: $a: Consumer Behavior
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250: $b: Free Press
250: $c: 2008
020: $a: 978-0-13-187366-1
300: $a: N/A