Welcome to IOU Digital Library

This interdisciplinary volume edited by Troy J. Strader examines digital products—such as software, multimedia, and online content and how they are managed, produced, protected, priced, and strategically deployed in business and technology contexts. It brings together global experts to explore technical, operational, legal, economic, and strategic challenges faced by digital product managers and researchers, offering insights into contemporary practice and future research directions.

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245: $a: Digital Product Management, Technology and Practice: Interdisciplinary Perspectives
245: $b:
082: $a:
100: $a: Troy J. Strader
650: $a: Digital Management
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440: $v:
250: $b: Business Science Reference
250: $c: 2011
020: $a: 978-1-61692-877-3
300: $a: 316