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Blue Ocean Strategy presents a revolutionary approach to business strategy that encourages companies to move beyond competing in overcrowded markets (“red oceans”) and instead create new, uncontested market spaces (“blue oceans”) where competition is irrelevant. W. Chan Kim and Renée Mauborgne argue that sustainable growth and profitability come from value innovation—simultaneously pursuing differentiation and low cost.

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245: $a: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
245: $b:
082: $a:
100: $a: W. Chan Kim & Renée Mauborgne
650: $a: Business Strategy
250: $a:
440: $v:
250: $b: Harvard Business School Press
250: $c: 2005
020: $a: 1-59139-619-0
300: $a: 257