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Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why

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Title	Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why
Call No
Authors	Max Sutherland and Alice K. Sylvester
Subjects	Marketing

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Publisher: Allen & Unwin
Publishing Year: 2006
ISBN:
Pages: 342

245: $a: Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why
245: $b:
082: $a:
100: $a: Max Sutherland and Alice K. Sylvester
650: $a: Marketing
250: $a:
440: $v:
250: $b: Allen & Unwin
250: $c: 2006
020: $a:
300: $a: 342

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Advertising and the Mind of the Consumer: What Works, What Doesn’t, and Why

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