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People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills.

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245: $a: Media of Mass Communication
245: $b:
082: $a:
100: $a: John Vivian
650: $a: Media Studies
250: $a:
440: $v:
250: $b: Pearson
250: $c: 2013
020: $a: 978-1292025230
300: $a: 456