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This comprehensive handbook brings together leading scholars to provide an in-depth examination of marketing principles and practices within the hospitality industry. Covering strategic marketing, consumer behavior, branding, revenue management, relationship marketing, and emerging trends, the volume integrates theory and practical applications to support both academic research and managerial decision-making in hospitality marketing.

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245: $a: Handbook of Hospitality Marketing Management
245: $b:
082: $a:
100: $a: Haemoon Oh & Editor-in-Chief & Abraham Pizam
650: $a: Marketing
250: $a: 1st
440: $v:
250: $b: Butterworth‑Heinemann
250: $c: 2008
020: $a: 978-0-08-045080-3
300: $a: 912