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Small Business Management in the 21st Century offers a streamlined approach and a unique perspective as it treats small business management as a practical human activity, rather than as an abstract theoretical concept. The authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. The text also acknowledges the constant need to examine how decisions affect cash flow and the value of each customer.
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Edition: 1st
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Publisher: Saylor Foundation
Publishing Year: 2012
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