Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.

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245: $a: Selling and Sales Mangement
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100: $a:David Jobber
650: $a:Business,textbook
250: $a: 1st
440: $v:
250: $b: Pearson
250: $c: 2015
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