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This comprehensive guide focuses on strategic approaches to book marketing, offering practical advice for publishers and authors. It covers topics such as building a publishing identity, understanding target audiences, creating appealing book packages, developing distributor partnerships, marketing to libraries, leveraging internet sales channels, and implementing effective publicity campaigns. The revised edition includes updated content on e-book marketing, print-on-demand, and strategies for marketing backlist and reprint titles.

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245: $a: The Complete Guide to Book Marketing
245: $b:
082: $a:
100: $a: DAVID COLE
650: $a: Book marketing strategies
250: $a:
440: $v:
250: $b: Allworth Press
250: $c: 2003
020: $a: 978-1581153224
300: $a: 257