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This comprehensive guide offers practical, real-world marketing strategies and insights from experts at 86 of the world's most successful companies. Covering essential topics such as research, planning, pricing, public relations, advertising, direct marketing, and international marketing, it provides readers with proven tools and techniques to develop and manage world-class marketing campaigns.

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245: $a: The Big Book of Marketing
245: $b:
082: $a:
100: $a: Anthony G. Bennett
650: $a: Marketing strategies
250: $a:
440: $v:
250: $b: McGraw Hill
250: $c: 2010
020: $a: 978-0-07-162125-0
300: $a: 481