Welcome to IOU Digital Library

"Marketing Management in Practice" is part of the Chartered Institute of Marketing (CIM) Coursebook series, designed to guide students through the CIM syllabus. Co-written by the CIM Senior Examiner for the Marketing Management in Practice module, the book is structured to link directly to the CIM syllabus, making it user-friendly, interactive, and relevant. Each edition is updated annually to reflect changes in marketing strategies and includes new case studies to keep students up-to-date. The coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students, offering additional tutorials, definitions, and study tools.

no reviews

245: $a: Marketing Management in Practice
245: $b:
082: $a:
100: $a: John Williams
650: $a: Business
250: $a:
440: $v:
250: $b: Elsevier
250: $c: 2007
020: $a: 978-0750684132
300: $a: 125