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This book explores the impact of firm-established brand communities on brand loyalty and word-of-mouth communication among customers. Through empirical analysis, Philipp Wiegandt examines how these communities create value for both companies and consumers, offering insights into the dynamic effects of brand community membership over time.

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245: $a: Value Creation of Firm-Established Brand Communities
245: $b:
082: $a:
100: $a: Philipp Wiegandt
650: $a: Business & Economics
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440: $v:
250: $b:
250: $c: 2009
020: $a: 978-3-8349-2123-9
300: $a: 2003