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Customer Relationship Management provides a comprehensive examination of CRM strategies, processes, and technologies. It explores the integration of CRM within organizational structures, emphasizing the importance of customer loyalty and retention. The book delves into analytical CRM, discussing database management and data mining techniques. It also covers CRM operations, including loyalty programs and the role of marketing channels, and addresses technological developments, implementation challenges, and applications of CRM in various industries

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245: $a: Customer Relationship Management
245: $b:
082: $a:
100: $a: Paul Gray & Susan W. Burton
650: $a: Business and Economics
250: $a:
440: $v:
250: $b: Routledge
250: $c: 2001
020: $a: 978-0415393734
300: $a: 57