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A practical and comprehensive text that introduces business analytics and data mining techniques for real‑world decision making using the R programming language. The book covers key topics including data visualization, predictive modeling, clustering, text mining, and optimization, with applications in marketing, finance, operations, and customer analytics to help readers leverage data for strategic business outcomes.

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245: $a: Customer and Business Analytics Applied Data Mining for Business Decision Making Using R
245: $b:
082: $a:
100: $a: Daniel S. Putler & Robert E. Krider
650: $a: Business
250: $a:
440: $v:
250: $b: CRC Press
250: $c: 2012
020: $a: 978-1-4665-0398-4
300: $a: 314