This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data.

no reviews

245: $a: Marketing Research Within a Changing Information
245: $b:
082: $a:
100: $a:Joseph Hair, Jr.
650: $a:Business,textbook
250: $a: 2nd
440: $v:
250: $b: Mc Graw Hill
250: $c: 2002
020: $a:
300: $a: 704